How to make your blog stand out
One of the main purposes of your blog is to turn loyal readers into customers but you first need to turn casual visitors into loyal reader. If you add value and provide insights for your readers you will easily convert them. When you add value without pushing your products and services through your blog you can become the go to blog for your industry. (Parker, 2011)
Hubspot are an excellent example of a business who are constantly creating value not just for their paying customers but also for their blog readers with up-to-date articles, free e-books and case studies.
To add value to your blog for your readers it is important to be aware of what your competitors are writing about and the way in which they are conveying what is going on in your industry. It may feel as though…
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